HELLO
RECENT WORK
Welcome to First Hunch.
First Hunch develops creative concepts and copywriting for a wide variety of brands and companies. Past projects include cross-media campaign concepts, brand identity creation, PR strategy, interactive concepts and non-traditional activation ideas. First Hunch works in Dutch or English and also offers press copywriting and translations.
First Hunch develops creative concepts and copywriting for a wide variety of brands and companies. Past projects include cross-media campaign concepts, brand identity creation, PR strategy, interactive concepts and non-traditional activation ideas. First Hunch works in Dutch or English and also offers press copywriting and translations.
WHY FIRST HUNCH?
No matter how solid the strategy, how great the test results or how many boxes you’ve ticked off, the most valuable criterion for every creative concept is your own gut. It’s what Gladwell calls Blink and psychologists refer to it as the 6th sense. It’s why the Tin Man needs his heart. I call it the First Hunch.
Cherish your First Hunch, it may be the start of something wonderful.
