Name: Wrangler Europe

Story:
Twice a year, Wrangler presents the new product lines to resellers with a promo pack, including a small booklet. To avoid boring their audience with a dry summary of product specs, we created intriguing mini manifestos and short stories in a beat poetry style. The text is presented in a classic style with dynamic typography. These stories evoke the right feeling for each theme while informing about product features such finishes and materials.

Details:
Season product guides, press releases
Copy
2007, 2008 / BSUR