Name: tipSpot

Story:
Brand creation for online and mobile city guide tipSpot.com. Including strategic sessions on functionality, positioning and product presentation. Brand manual included visual identity, brand rules and campaign concept. Also provided complete copy for press release, product sheets and the website in English and Dutch. Currently in launch phase.

Details:
Brand creation, concept, tone of voice, copy
Art: LePasCool, JulesDavid
2007, 2008