Name: Telfort

Story:
Telfort asked for a PR promotion for their current customers to celebrate their 100 year anniversary. Announced through online movies, SMS messaging and various web banners, the promotion offered real-life couriers to deliver SMS text messages. We called them the 'Colorful Couriers'. Participants could pick his favourite weird/fictional character or suggest their own: a scuba diver, a prince on a white horse, an opera singer and many more. The couriers started of in a large Telfort bus to deliver the winning messages across the country.

The event was communicated with two online movies. On the event website we showed a scuba diver popping up in a hot tub. For YouTube, we created a second (low-budget) movie with a bit more edge.

Details:
Telfort Bonte Bodes
Non-traditional PR event
Event production: BINK
2006 / BSUR Agency