Name: Sony BMG

Story:
Sean Mac was discovered by Sony BMG on MySpace. They signed, flew the 20 year-old singer songwriter over to Amsterdam and recorded a full album. JulesDavid and First Hunch hooked up to create an identity concept, press materials and album artwork. With intro line ‘Hi, I’m Sean’, the artist casually introduces himself to his audience.

Sean Mac on MySpace

Details:
Sean Mac artist identity
Press toolkit, visual identity
Art: JulesDavid
2008