Name: ING Postbank

Story:
The award-winning e-mail dialogue-marketing program by Postbank needed a re-styling and fresh content. First Hunch teamed up with JulesDavid to create the new concept Young Money, in an updated design. Together they also create complete content for each edition of the newsletter. Apart from the usual product info, the account holders see real-life stories from their peers. The stories are told in an interview style and illustrated with a photo portrait. Additionally, readers can interact with the brand through polls and promotions.

The newsletter appears every two months, a student edition and an Easy Blue (teenager) edition. The other months, readers receive shorter, more product-focused messages for which First Hunch & JulesDavid create content in the same easy-going look & feel.

Jong Geld interviews

Details:
Postbank Jong Geld e-mail newsletter
Concept, design and content
Photography: Mark Groeneveld
Art: JulesDavid
2006-2008