Name: Plantronics

Story:
The world’s largest headset brand needed a campaign for their Bluetooth headsets in the EMEA market. Plantronics lets you Find Your Space. As part of the brand team, First Hunch created the winning pitch concept, developed the campaign, co-directed the campaign shoot in Hamburg, Germany, and developed PR and activation ideas. The concept communicates inner peace, mobility and personal freedom. Also, the campaign also refers back to their outer space heritage: Neil Armstrong uttered his famous words through a Plantronics headset. The design borrowed the (blue) circle from their logo to create a strong campaign identity.

Details:
Find Your Space campaign concept
Print, online, movie, activation
Art: Terence Teitsma
2005, 2006 / BSUR