Name: oneMen.org

Story:
In 2002, BSUR created oneMen, an online charity brand for MIVA. oneMen supports small-scale pioneers fighting injustice and poverty across the globe. The website was the primary communication channel - a pioneering approach back in 2002 - and the campaigns targeted a younger audience with a positive empowering message: oneMen can make a difference. First Hunch developed the web structure, web copy and the campaign for outdoor, print, TV and online. Showing Dutch celebrities in the iconic oneMen shirts, we asked to supported the different pioneers ‘This is Tom Kamara, he needs your support.’

The hyperreal TV commercial features Ellen ten Damme speaking to us in an elevated state of being: she's floating across the streets of Amsterdam. For Christmas, a different version was released, enhanced with iconic graphics that give Ellen angel wings.

www.onemen.org

Details:
Campaign concepts, web copy & structure
Photography: Lukas Göbel
Film: Joost van Herweijnen
2003-2005 / BSUR