Name: O'Neill Europe

Story:
Multi-season concept for O’Neill Europe. The pay-off Welcome To My Neighborhood, both inviting and territorial, inspired imagery with the right attitude connected to the strong surfer roots. The TV commercials featured pro surfers Corey Lopez & Rochelle Ballard on the streets of Florida (summer) and snowboarder Gian Simmer in his Swiss hometown (winter). Print and point of sale featured varied street-inspired graphics with lifestyle fashion shots.

Details:
Welcome To My Neighborhood campaign
Concept, TV, print, POS
DOP: Joost van Herwijnen, Martijn van Beenen
Edit: Jonathan Mechanicus
2004, 2005 / BSUR