Name: Nationale-Nederlanden

Story:
Nationale-Nederlanden informed and entertained their business contacts with two online videos. First Hunch created the concepts and outline. The first movie communicates that healthy people are rewarded with cheaper insurance – a very fit young man wakes up in a house that suffered from a very healthy party crowd, only to two discover that two pretty ladies never left the house. ‘Staying healthy is now rewarded’. The other movie explains ‘Our mortgage offers more space than you’d expect’ – a moving van stops in front of a tiny house and unloads a huge collection of party equipment. The equipment, and dozens of people disappear into the house and a massive party takes off – in a tiny house.

Details:
Web commercials
Concept, storyline
Production: 88 conceptdevelopment
2007 / Conspiracy Concepts