Name: MySpace NL

Story:
MySpace.com is looking for a wider user base in the Netherlands and asked us to create a low-budget PR strategy & campaign. The winning pitch featured entertaining offline activities to enhance online participation. The concept includes guerrilla activities for street and TV (generating buzz), user generated content from members (activation) and ideas to attract new members.

More coming soon.

Details:
PR campaign, promotion concept (winning pitch)
Concept
2007 / Conspiracy Concepts