Name: Imperial Tobacco / Kane

Story:
BSUR developed KANE, a new cigarette brand for Imperial Tobacco targeted at young modern adult smokers. As part of the brand team, First Hunch developed photo scenarios for the campaign and co-directed the New York shoot. Big city life captured in a series of dynamic lifestyle shots. The campaign was launched successfully in test market Spain.

Details:
KANE NYC Campaign
Campaign, photography storyboards
Photography: Henrik Bülow
2004 / BSUR