First Hunch | Creative Copywriting

Name: Imperial Tobacco / Fusion

Story:
As part of the brand team, First Hunch wrote and edited the brand manual for Imperial’s new brand Fusion. The brand, targeted at young adult smokers in Eastern Europe had a campaign theme ‘Modern Classic’ but not much else. The brand manual offered a large range of communication ideas above-the-line and below-the-line. Lifestyle magazines were the inspiration for the design of the book.

Details:
Fusion brand manual
Outline, copy, event & POS concepts
Art: Terence Teitsma
2003 / BSUR

FUSION BRAND MANUAL Name: Imperial Tobacco / Fusion Story: As part of the brand team, First Hunch wrote and edited the brand manual for Imperial’s new brand Fusion. The brand, targeted at young adult smokers in Eastern Europe had a campaign theme ‘Modern Classic’ but not much else. The brand manual offered a large range of communication ideas above-the-line and below-the-line. Lifestyle magazines were the inspiration for the design of the book. Details: Fusion brand manual Outline, copy, event & POS concepts Art: Terence Teitsma 2003 / BSUR