Name: Davidoff Cigarettes Worldwide

Story:
Davidoff Cigarettes re-establishes itself through a design partnership with ora-ïto. The talented French designer created the AVID collection – a futuristic smoking kit – and the Black & White special edition packs. As part of the brand team, First Hunch developed a very extensive brand manual to be used for this worldwide promotion, which included a wide range of concepts for promotions, events, online and PR.

Details:
Davidoff Cigarettes & ora-ïto brand manual
Identity design, outline, copy for print, online, POP
2005 / BSUR