Name: Green Grass Productions

Story:
Central Park, a slice of New York in the Netherlands. The promo pack was developed to attract sponsorships for an innovative nightlife event in Utrecht. The theme of Central Park is translated into a two-sided design, with raw urban imagery on the outside and fresh green graphics on the inside. Elements from both New York City and Utrecht are cleverly mixed together. The pack features a booklet and three display cards in an oblong box, with quotes and photography that make the potential sponsors feel the right vibe.

Details:
Promo pack packaging concept & copy
Art: JulesDavid
2006