Name: BSUR Concepting

Story:
In 2005, BSUR needed a vehicle to present their vision on the power of the visual presence of brands. Brand Iconics discusses why strong visual cues in a brand’s identity design are powerful tools in the current, dynamic age of fragmented media. The movie was released as an integral part of the comapny's 10-year celebration. First Hunch wrote the outline, conducted all interviews and co-directed the final edit.

Details:
Brand Iconics movie
Interviews, outline, script
2005 / BSUR