Name: Arrow Europe

Story:
As part of the Arrow brand team at BSUR, First Hunch created a new communication concept for Arrow Europe menswear. Arrow makes you look sharp from early morning to late night: 24/7 SHARP. Based on the heritage of the brand which goes back to New York, 1851, a classic urban style was developed with contemporary black and white photography. For the introduction, the concept was translated into various executions: a brand movie presentation, in-store ideas and campaign imagery.

Details:
Arrow 24/7 Sharp
Concept, copy, movie outline, POS, DM materials
2007, 2008 / BSUR Agency