First Hunch | Creative Copywriting

Name: Radio 538

Story:
Rebellious radio DJ Ruud de Wild makes his return to his old employer Radio 538, the largest station in the Netherlands. The campaign Ruud=Ruud communicates that Ruud is still the same as always: cheeky, confident and a bit cocky. Ruud is still Ruud. A giant rockstar portrait was erected in the center of Amsterdam, supported by several print ads and online presence. On TV, Ruud’s iconic face rapidly changed into different looks. In the end Ruud returns to his good old self.

Details:
Ruud=Ruud campaign
TV, print, outdoor & online
Photography: Lukas Göbel
Camera director: Joost van Herwijnen
2004 / BSUR

RUUD=RUUD Name: Radio 538 Story: Rebellious radio DJ Ruud de Wild makes his return to his old employer Radio 538, the largest station in the Netherlands. The campaign Ruud=Ruud communicates that Ruud is still the same as always: cheeky, confident and a bit cocky. Ruud is still Ruud. A giant rockstar portrait was erected in the center of Amsterdam, supported by several print ads and online presence. On TV, Ruud’s iconic face rapidly changed into different looks. In the end Ruud returns to his good old self. Details: Ruud=Ruud campaign TV, print, outdoor & online Photography: Lukas Göbel Camera director: Joost van Herwijnen 2004 / BSUR