Name: Radio 538

Story:
On its way to become the number one radio station in the Netherlands, we created a campaign that celebrated love for radio. With a limited palette that uses only the typical 538 colours - purple and green - the two star DJs are the heroes of the station, their personalities are captured in powerful portraits. The language of icons speaks loud and clear and formed the ideal base for an ongoing series of iconic web designs, print ads and commercials. Instant recognition, backed up by the greatest faces on the radio.

Details:
I Love Radio campaign
Concept, TV, print, outdoor & online
Photography: Ruud Baan
Animation: Fons Schiedon
2004-2006 / BSUR