Name: Stichting 1%CLUB

Story:
First Hunch and LePasCool created the logo, identity and tone of voice for this new ngo brand. The 1%CLUB targets a young adult audience, thirtysomethings that can spare one euro for every 100 they spend. The message is simple: donate 1 percent to charity and you get to keep the rest! Pink and green are the primary colors in this identity that uses bold type for its bold statements.

www.1procentclub.nl

Details:
Brand identity, design, tone of voice, brand manual
Art: LePasCool
2007, 2008

See also:
1%CLUB Launch campaign