Name: Stichting 1%CLUB

Story:
Launch campaign for the 1%CLUB, for print, outdoor and online. The campaign communicates the 99% that’s still in your pocket, rather than the 1% that’s donated. The charity work and its effect are completely implicit. Online presence and event promotion focus on maximum participation and a minimum of hassle.

www.1procentclub.nl

Details:
Campaign development
Photography: Gábor Deák (Deem Productions)
Art: JulesDavid
2008

See also:
1%CLUB Brand creation